About the Brand
Jejutteule, the first business identity (BI) of our company, symbolizes
the fact that our products are made with ingredients grown with love in the fields of the pristine Jeju Island.
With a simplified image of the island, the logo expresses a friendly and soft brand image,
and the rough but familiar font reminiscent of stone grandpas unique to Jeju signifies the brand.
In addition, the leaf shape describes the identity as a nature-friendly brand.